Unbranded Awareness — VICE Partnership + Pre‑Roll

This unbranded work aimed to de‑stigmatize hepatitis C and bring compassion to the conversation around addiction. Many patients feel judged or isolated — especially when addiction is part of their story.

I contributed to the VICE partnership video by advising on creative direction and working closely with the client to ensure the story was authentic and empathetic.

The short pre‑roll, entirely created by our team, encouraged viewers to learn more about a cure and empowered them with hope, no matter where they are in their recovery. Using stock footage, I sourced video, oversaw the cutting, editing, and graphics, and shaped the story to resonate emotionally.