This was a super shoot: 13 locations, 50 on-camera principals, almost 200 extras, and seven full days of shooting. I led both photographers on set, selecting images, directing scenes, and guiding them on what was working or needed more coverage, while running content to the clients in real-time. I also managed the OPDP submission, ideated scenes, and created full shot lists for the commercial, stills, and social assets.

The goal of Extremely Over was to bring humanity to the forefront. After COVID isolation, we wanted patients to feel freedom and confidence knowing that Paxlovid has their back because life happens. Our still photography used bright, playful, flash-forward visuals that stood out from typical pharma advertising, making the work feel human, energetic, and fun.